Thursday, December 15, 2016

Chapter 28 Assessment

1)  Something that can be done to help give costumers ease of mind is to ensure privacy with all of their info. Even if this is already happening ,the customer would be more willing to help if they were reminded that security is guaranteed.

2) No not necessarily, the people who run certain sections of the surveying team don't need to be overseeing all of the other surveys.

3) Focus groups would be helpful when testing different variables in the car wash, whether it be different shampoos or the water pressure. Another helpful way would be testing. This would be important because the company can see which products are working and which aren't.

4) They are interested in these things because they like to know where certain groups of people live so they can drive up prices in that area or build more locations in a certain place depending on what the demo is.

5) The families with more kids will be more interested in toys and products directed towards kids, and they have to buy cheap. The families with no kids will be able to spend more money and don't buy toys and that kind of stuff. 

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